![]() ![]() The authors have done a survey of about 6000 sales professionals and have concluded that effective seller is a challenging. "The Challenging Sale," explores the characteristics of an effective salesperson: do not be afraid to take control and close sales through teaching instead of persuasion. This argument is destroyed in this book which is one of our favorites in the sales category at 12min.Īuthors Matthew Dixon and Brent Adamson explain that the modern seller achieves success in a very different way from what the popular imaginary tells us. ![]() The idea that a seller is a charismatic, stylish guy who does everything to please the customer has lasted for a long time.
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